Unbounce

Convert 30% more with high-performing landing pages

Landing Page Builder Marketing Content Generation Sales Business Web App

paid

Overview
Core Features
Use Cases
Pros & Cons
FAQs
Alternatives

Overview

Unbounce is a landing page builder and platform that helps businesses create high-converting landing pages, popups, and sticky bars. It has a variety of features, including:

Smart Builder: A drag-and-drop builder that makes it easy to create landing pages without any coding required. You can choose from a variety of templates or start from scratch, and then use the drag-and-drop interface to add text, images, videos, forms, and more.
Smart Traffic: A feature that automatically sends visitors to the landing page that is most likely to convert them. Smart Traffic uses a machine learning algorithm to analyze your website traffic and determine which landing page is most likely to convert each visitor.
AI copywriting: A tool that can help you generate copy for your landing pages, ads, emails, and more. AI copywriting can help you overcome writer's block and create copy that is more likely to resonate with your target audience.
A/B testing: A feature that allows you to test different versions of your landing pages to see which one performs better. You can test different headlines, calls to action, images, and more.
Integrations: Unbounce integrates with a variety of popular marketing platforms, such as Salesforce, Marketo, and HubSpot. This makes it easy to connect your landing pages with your other marketing tools and data.

Unbounce offers a free 14-day trial, so you can try it out before you commit to a paid plan.

Core Features

Landing pages: Unbounce provides a drag-and-drop builder that allows you to create landing pages without any coding required. You can choose from a variety of templates or start from scratch, and then use the drag-and-drop interface to add text, images, videos, forms, and more.
Popups and sticky bars: Unbounce also allows you to create popups and sticky bars to capture leads and attention. Popups are small windows that appear on top of your website content, while sticky bars are small banners that stick to the top or bottom of your website as visitors scroll.
A/B testing: Unbounce allows you to test different versions of your landing pages, popups, and sticky bars to see which one performs better. This can help you to optimize your conversion rates and get more leads and sales.
AI copywriting: Unbounce offers a tool called AI copywriting, which can help you generate copy for your landing pages, ads, emails, and more. AI copywriting can help you overcome writer's block and create copy that is more likely to resonate with your target audience.
AI optimization: Unbounce also offers AI optimization, which can help you to automatically improve your landing pages for better conversion rates. AI optimization uses machine learning to analyze your website traffic and identify areas where you can improve your landing pages.
Smart traffic: Smart traffic is a feature that automatically sends visitors to the landing page that is most likely to convert them. Smart traffic uses a machine learning algorithm to analyze your website traffic and determine which landing page is most likely to convert each visitor.

Use Cases

Ecommerce product launch: Create a dedicated landing page showcasing a new product with high-quality images, detailed information, and a pre-order form to capture early interest.
Webinar registration: Design a targeted landing page with a clear value proposition, speaker bios, and a prominent registration form to boost webinar attendance.
Lead generation for a specific service: Build a landing page focused on a single service, highlighting its benefits and offering a free consultation or demo in exchange for contact information.
Promoting a limited-time offer: Craft a persuasive landing page emphasizing the scarcity and urgency of a special offer, encouraging immediate action like a purchase or coupon download.
Capturing event registrations: Generate excitement and gather registrations for an event with a visually appealing landing page outlining the agenda, speakers, and registration options.
Collecting feedback and surveys: Utilize landing pages to encourage user participation in surveys and feedback forms, providing incentives and ensuring a seamless experience.
Promoting gated content: Design landing pages to entice users to download valuable ebooks, whitepapers, or reports in exchange for their email addresses, building your email list.
Running A/B tests for website elements: Test different variations of headlines, calls to action, or website layouts on separate landing pages to identify the most effective design for your audience.
Creating targeted popups and sticky bars: Design popups or sticky bars tailored to specific audience segments or pages, offering relevant promotions or calls to action to increase engagement.
Building high-converting landing pages for affiliate marketing: Design targeted landing pages promoting specific products or services as an affiliate, maximizing clicks and conversions for your partners.

Pros & Cons

Pros

Easy to use: Unbounce's drag-and-drop interface and templates make it easy to create landing pages without any coding experience.
AI-powered features: Unbounce offers AI-powered features like AI copywriting and AI optimization to help you create better landing pages.
Integrations: Unbounce integrates with a number of popular marketing platforms, making it easy to connect your landing pages with your other marketing tools.
Scalability: Unbounce offers plans that can be scaled to meet the needs of businesses of all sizes.
High conversion rates: Unbounce's landing pages are designed to be high-converting, which can help you increase your leads and sales.
Free trial: Unbounce offers a free 14-day trial, so you can try it out before you commit to a paid plan.

Cons

Cost: Unbounce can be expensive, especially for larger businesses.
Limited customization: While Unbounce offers a number of templates, there is some limited customization available.
Not for complex designs: Unbounce is not designed for creating complex landing pages.
Limited A/B testing features: Unbounce's A/B testing features are not as powerful as some other landing page builders.
No built-in SEO tools: Unbounce does not have any built-in SEO tools, so you will need to use a separate tool to optimize your landing pages for search engines.